As the effects of climate change become more visible and summer temperatures soar around the globe, a growing number of travelers are rethinking their holiday habits. Instead of chasing the heat, many are now escaping it. This shift has given rise to a new travel trend: the coolcation.
A coolcation is a vacation in a cooler climate — a deliberate choice to avoid the sweltering sun and overcrowded beach resorts during the peak summer season. Rather than flocking to the usual sun-and-sea hotspots, coolcationers are heading north: to the Nordic countries, mountain villages, alpine lakes, coastal cliffs, or lush forest retreats where temperatures stay pleasant, air feels fresh, and nature takes center stage.
A Response to a Changing Climate
With record-breaking heatwaves becoming more common each year, travel comfort and health are taking priority. Prolonged exposure to extreme heat isn’t just uncomfortable — it can be dangerous. A coolcation offers a safe, refreshing alternative that allows you to relax, recharge, and explore without the strain of overheating or the chaos of crowded destinations.
What Makes a Coolcation Special?
A coolcation isn’t just about temperature — it’s about experience. It often involves immersive travel in less-commercialized regions, where nature is abundant and the pace of life is slower. Whether you’re hiking under the midnight sun in Finnish Lapland, kayaking through Norwegian fjords, or sipping coffee in a quiet Icelandic fishing village, a coolcation is a chance to reconnect with yourself and the world around you.
Benefits of a Coolcation
- Comfortable climate: Enjoy outdoor activities, sightseeing, and exploration without heat fatigue or sunburn.
- Unique destinations: Discover places that offer cultural depth, natural beauty, and fewer crowds.
- Well-being focus: Cooler temperatures often support better sleep, more energy, and a calmer state of mind.
- Sustainable travel: Many coolcation destinations are less overtouristed and emphasize eco-conscious tourism.
- Family-friendly: Great for travelers of all ages, especially children and older adults who may be sensitive to extreme heat.
Where to Go on a Coolcation?
Popular coolcation destinations include:
- Finland – Forests, lakes, and light-filled summer nights.
- Norway – Dramatic landscapes, cool coastal air, and adventure-filled fjords.
- Sweden – Quiet archipelagos, hiking trails, and picturesque towns.
- Scotland & Ireland – Rolling green hills, castles, and moody coastlines.
- Canada (North) – Wilderness, wildlife, and space to breathe.
- The Alps – Cooler air and alpine charm, even in summer.
Who Is a Coolcation For?
Everyone. Whether you’re a solo traveler, a family, or a couple, coolcations offer versatility and comfort. They’re especially ideal for:
- Travelers seeking calm, crowd-free environments
- Outdoor enthusiasts looking for hiking, biking, or nature photography
- Digital nomads wanting peaceful work-friendly locations
- Families with kids or elderly members who prefer mild temperatures
Travel Cool: The New Luxury
Coolcationing is becoming the new form of luxury — not in terms of price, but in terms of peace, personal space, and well-being. It’s about choosing fresh air over humidity, wild beauty over overbuilt beach resorts, and mindful exploration over mindless sunbathing.
As the world heats up, the smartest travelers are cooling down.
Beat the heat. Travel cool. Discover your coolcation.
